1 out of 7 women in the EU will develop breast cancer in her lifetime.
ECIS

The Pink Knot project is a social initiative whose main objective is to untie the knot that binds a woman with breast cancer. We want to disclose useful information for patients, their inner circle and society as a whole.
We want to give voice to the medical, the scientific community and the pharmaceutical industry, generating an ecosystem that improves the quality of life of patients.

 

1 out of 3 women at-risk age in the EU did not undergo regular screening for early diagnosis in 2019
EUROSTAT

We aim to involve all the actors affected by the diagnosis.
From prevention to research. We seek the interaction of its main characters to ensure that a joint, multidisciplinary message helps to untie the knot.

The project is divided into four initiatives, which together and in stages, take us from the worst possible scenario to the light at the end of the tunnel.
We aim to raise awareness in society and offer hope to the patients through a network of support and information.
To achieve this, we will rely on audiovisual and face-to-face actions.

We start at the knot, turn it into a flower, the flower into a ribbon, and finally the ribbon into a heart, symbol of life.