Only In Europe more than half a million women were diagnosed with breast cancer in 2020
WHO

The pink knot is the visual metaphor for the confusion, pain and death faced by a woman diagnosed with breast cancer.

A knot that limits patients and their entire inner circle: family and friends, social and professional environment.

It destroys their self-esteem, diminishes not only their quality of life but also their life expectancy, and in many cases, isolates them in a world incapable to empathize, sometimes due to a lack of information, and in other cases, because they do not know how to act.

 

Our Goal

We want to embody this fascinating and complex storytelling in the audiovisual world.

Through a docufiction with a global vocation, the patients will tell first-hand what their lives were like before, during and after their diagnosis. Throughout this narrative we will travel with them, accompanied by their inner circle and their medical teams. The scientific community and pharmaceutical companies will play a key role in the story, sharing the dizzying world of their advances and research in the fight against breast cancer.

We will live their day-to-day lives, their challenges, and their dreams.

Addressing the same problem through different realities allows us to:

  • Disclose the latest research on treatments and drugs.
  • Explore life habits prior to cancer and their impact on diagnosis.
  • Connect the protagonists and move forward in solutions, to complete the pieces of a puzzle that, to date, is still blurry.

Do you want to join our project?

Get in touch with us.